Building apps and websites has never been easier, so why do most of them suck?

To build good, user-friendly software, you need to put the user first. Yes, there's also business. But business comes from those users, the humans that your software serves.

If you don't put users first, you don't deserve them.

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Brainbow is a tiny product studio. Tiny as in one person; me, Mikkel Malmberg.

I build and run products that try to live up to this. I believe in making things that are sturdy yet fun — to use and to build. I believe in honesty, caring and sharing what I learn.